What We Do

Life in Alaska: the three c’s

Living in Alaska means living close to the edge—in the best way. Our lives are shaped by tides, mountains, and endless light and cold. It’s a rugged, radiant lifestyle, and it inspires everything we do.

Creativity

We believe creativity is not a luxury—it’s our evolutionary power. We foster environments, products, and moments that let people unlock their wild genius, whether through design, storytelling, or spontaneous dance breaks.

Cold Dipping

Cold water is our cathedral. Dipping into the glacial sea is a ritual of rebirth, clarity, and courage. We lead community dips and celebrate the science, spirit, and silliness of this exhilarating practice.

Children

Our kids grow up with muddy boots, big questions, and lots of freedom. We honor childhood as a sacred phase of wild exploration—and design clothes, books, and stories to match.